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+34 93 451 03 06
Why study Marketing?

Why study Marketing?


The Marketing industry has undergone an exponential growth in recent years. All companies, to a greater or lesser extent, have departments or people within their teams who are responsible for performing this role. Increasingly, companies are more and more aware of how important it is for their growth to create good marketing strategies that allow them to reach their target audience and stand out from the competition.



  • In 2021, marketing investment focused on advertising, communication and promotion experienced a growth in Spain of approximately 14% compared to the previous year.
  • In 2021, approximately 118,000 people were working in the marketing sector in the Spanish market.
  • In 2022, approximately 26% of Spanish companies stated that 10% of their revenue came from email marketing strategies.




people worked in the marketing sector in Spain


growth in 2022


million € of investment


companies engaged in marketing


We can not necessarily occupy positions only in marketing or advertising agencies, in all sectors the options for development in positions in Marketing and advertising are becoming wider and wider.

All types of companies in all fields need marketing and advertising, why? Because they all need to promote themselves, make themselves known, gain notoriety and relevance in the market, stand out from their competitors and sell their products or services.




The company is always looking for candidates with a high capacity to adapt and learn new tools.

Marketing does not stop. It evolves, implements, innovates and does so constantly. This forces the marketing professional to be attentive and willing to change, evolve and know how to detect the latest trends.



You want to know more?
Discover all the training programs that we offer you on our Barcelona campus.
EUROAULA, Barcelona University School, is an educational institution founded in 1987 specialized in tourism, events and marketing studies.

Our vocation of pedagogical innovation, the needs of the labor market and the demands of students, has led us to expand our academic offer, and now we offer higher education in other areas closely related to tourism, such as Advertising, Communication, Public Relations, and Marketing.
Contact information
Carrer d'Aragó, 208-210,
08011 Barcelona
+34 93 451 03 06
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