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Master in Business Tourism & Events Management
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Master in Business Tourism & Events Management

Masters Programmes (1 year) On-site | Full Time English 9 months
General Information

Master’s Degree in Business Tourism and Events Management

This Master aims to provide the necessary training for professionals in organising and managing events, meetings and congresses, with a particular focus on business tourism and the MICE sector (Meetings, Incentives, Conferences and Exhibitions).



  1. Professionals who wish to enter the MICE sector and the corporate events industry.
  2. Graduate and diploma holders who wish to expand their knowledge in business tourism and events management.
  3. Professionals who wish to create and manage their own events company.


The qualification awarded by the University of Girona is an UdG specific qualification issued by the University of Girona Foundation, which is fully recognised.

The qualification awarded by EUROAULA, Tourism School Barcelona, is a Euroaula specific qualification. At EUROAULA, we have been training future tourism professionals for over 30 years.


1 Academic Year (9 months) face-to-face 


October 2022


8.150€. Don't miss our discounts!


Master in Business Tourism & Events Management Program Summary

Master in Business Tourism & Events Management Programme Features


Acquire the knowledge and skills required to plan, organise, and manage events, exhibitions and conferences.

100% Hands-On Training

Apply the knowledge acquired in the events and business tourism sector.


Learn about the latest tendencies in business tourism and know how to manage and implement them.

Global Vision

Develop management and leadership skills necessary to organise any type of professional event.

Master in Business Tourism & Events Management Plan of Study

METHODOLOGY We offer a fully practical and innovative programme based on current contents and real case studies. The faculty is made of graduates, entrepreneurs, tourism experts and sector professionals.

  • Management Communication Skills

  • Corporate Finance and Management Accounting

  • Strategic Management in a Global Business environment

  • Supply Chain Management

  • Business Ethics & Sustainability

  • Human Resources Management

  • Leadership and Team working skills

  • Customer Experience & Relationship Marketing

  • Types of events

  • Entrepreneurship for events managers

  • Events Design and Planning

  • Project Management for Events

  • Operations and logistics management

  • Strategic Marketing Management

  • Marketing Management for events

  • Public Relations and Protocol


*Euroaula reserves the right to alter or change the content of this programme at any time. 


  • What I really like about this Master is that the classes and subjects are practically based, so we know from the beginning that it will be useful at our future workspace. The professors are committed and professionals from the sectors we want to work with. Their knowledge about their courses is inspiring, giving and educational.

    Anne Mette Eg Andersen
    Master in Business Tourism and Events Management

Master in Business Tourism & Events Management Access and Enrollment

  • Official University Degree

  • If the official Degree is not from Spain, it will be necessary to translate and legalize it

  • In case of not having an official Degree, a document of the last official studies must be presented

  • Copy of your Passport / DNI (ID)

  • Motivation letter or Personal Statement

  • Current curriculum vitae

Master in Business Tourism & Events Management


  • Congress and Convention Manager

  • MICE Department Manager

  • Protocol and PR Specialist

  • Event Planner (Music, Sport, Tourism, Business, Social)

  • Public Institution Manager

  • Project Manager

  • Communication, Marketing and Logistics in company events

  • Entrepreneur in the Business Tourism Industry

  • Freelance / Consultant

  • Wedding Planner

Master in Business Tourism & Events Management Job Opportunities & Internships

Students of the Master's Degree in Business Tourism and Events Management are eligible to participate in an internship as a traineeship placement on a voluntary and optional basis as long as it is completed during the academic year of the Master's programme.

Our collaboration with HOSCO Hospitality Connection, an international job site specialised in the Tourism area based on a true community of passionate hospitality professionals, allow our students to access to more than 2.500 international job offers and internships per year in more than 850 companies in the Hotel & Tourism industry.


Business in Tourism is one of the most relevant modalities in the tourism sector. Conferences choose Barcelona as a destination. In Barcelona, 80% of Business in Tourism comes from the national sector while the remaining 20% comes from international sectors such as mobile, food and pharmacy industries. 



Master in Business Tourism & Events Management Faculty

  • Rafaela Almeida

    General Manager at BlaNZ Marketing and Communication S,L. Professor in ther Master in Business Tourism & Events Management and Master in Event Management and Protocol.

  • Jordi Casas

    Professor of the Master's Degree in Business Tourism & Events Management.

    Managing Director at BST Events

Master in Business Tourism & Events Management Resources

Students learn in a 100% digital environment from the get-go of this Master’s programme. To facilitate a successful learning experience, our students have:

  • Access to the University’s Virtual Campus

  • Face-to-face and online tutorials with their teachers

  • Practical sessions focused on hotel management and travel agency management

  • Classrooms equipped with multimedia technology

  • Photocopying service.

  • Study room, library and break areas

  • Fee access to Wi-Fi network throughout the school


Get a Double Recognised Degree: issued by the University of Girona and Euroaula School of Tourism Barcelona.

This degree is awarded by the University of Girona (UdG) and it is a UdG-specific qualification issued by the University of Girona Foundation, which is fully recognised. The Master's degree in Business Tourism and Events Management is equivalent to one cycle of non-doctorate postgraduate training at graduate degree level in higher education.

The degree earned by EUROAULA Tourism School Barcelona, is an Euroaula specific title. Euroaula has been training future tourism professionals for over 30 years.

Collaborating Partners

The following companies collaborate with EUROAULA, Tourism School Barcelona and they participate with instruction in our programmes, as well as giving conferences and arranging internships with our students. 

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EUROAULA, Barcelona University School, is an educational institution founded in 1987 specialized in tourism, events and marketing studies.

Our vocation of pedagogical innovation, the needs of the labor market and the demands of students, has led us to expand our academic offer, and now we offer higher education in other areas closely related to tourism, such as Advertising, Communication, Public Relations, and Marketing.
Contact information
Carrer d'Aragó, 208-210,
08011 Barcelona
+34 93 451 03 06
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