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Online Master in Digital Marketing & e‑Tourism
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Online Master in Digital Marketing & e‑Tourism

Online Courses in Tourism On-site | Full Time Spanish 9 months
General Information

Online Master in Digital Marketing & e-Tourism

This Master focuses on providing students with the knowledge of Digital Tourism and eCommerce necessary to develop an effective marketing and sales strategy in any type of tourist accommodation.

In the areas of Digital Marketing and e-Commerce, companies need to increase the visibility and visibility of their websites, improve their positioning, optimize presence in social networks and manage electronic commerce, to ensure success in the market.

The degree awarded by the University of Girona is a proper title issued by the University of Girona Foundation, fully recognized.


1 academic year (9 months).


October 2019

Online Master in Digital Marketing & e‑Tourism Programme Features

Specific knowledge

Acquire specific and innovative knowledge in the tourism field.

Sales increase

Practically assimilate the latest trends for professional sales management.

Key tools

To know in depth the key tools of Digital Marketing and Tourist e-Commerce.

Strategic plan

Develop a strategic business plan and identify and evaluate the new tools of e-Commerce.

Online Master in Digital Marketing & e‑Tourism Plan of Study

  • Introduction to Digital Tourist Marketing

  • SEO positioning

  • Online Advertising Strategies (SEM)

  • Social media

  • Online Reputation Management

  • e-Commerce & Booking Engine

  • Inbound Marketing

  • Web Development

  • Tourist eCommerce

  • Customer Experience

  • Revenue Management

  • Marketing Analytics

  • Leadership and team management

  • Communication Skills

  • New Tourism Marketing Trends

  • Final Project

*Euroaula reserves the right to alter or change the content of this programme at any time. 

Online Master in Digital Marketing & e‑Tourism Admissions' Requirements

  • Official University Degree

  • If the official degree is not from Spain, its legalization and sworn translation will be necessary.

  • In case of not having an official degree, the document of the last official studies carried out must be presented.

Online Master in Digital Marketing & e‑Tourism


We prepare you to be a successful :

  • Director of Marketing and Sales.

  • Director or deputy director of the hotel.

  • Tourism consultant.

  • Entrepreneur.

Online Master in Digital Marketing & e‑Tourism Resources

The students of EUROAULA, University School of Tourism Barcelona, ​​work in a digital environment.

To facilitate their studies, every student has:

  • A virtual campus

  • Online tutorials with your teachers

  • Practical classes and real cases

  • Classrooms with multimedia equipment

  • Study Room, Library and Leisure Zone with computers and Internet connection

  • Free access throughout the center to Wifi services

EUROAULA, Barcelona University School, is an educational institution founded in 1987 specialized in tourism, events and marketing studies.

Our vocation of pedagogical innovation, the needs of the labor market and the demands of students, has led us to expand our academic offer, and now we offer higher education in other areas closely related to tourism, such as Advertising, Communication, Public Relations, and Marketing.
Contact information
Carrer d'Aragó, 208-210,
08011 Barcelona
+34 93 451 03 06
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