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Master Online in Digital Marketing and Revenue Management
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Master Online in Digital Marketing and Revenue Management

| Full Time Spanish 9 months
General Information

Master Online in Digital Marketing and Revenue Management

This Master focuses on providing students with the knowledge of Digital Tourism Marketing and eCommerce necessary to develop an effective marketing and sales strategy in any type of tourist accommodation.

In the Digital Marketing and e-Commerce areas, companies need to increase the visibility of their websites, improve their SEO, optimize their presence on social networks and manage e-commerce, to ensure success in the market. Professionals need to specialize in new management models. Increasingly, hotels and other tourism companies such as airlines and travel agencies are calling for profiles of expert Revenue and Marketing Managers to help them maximize their revenue.

Revenue Management and Digital Marketing have become indispensable tools for daily management. The economic uncertainty, the variations in the demand, the decrease of prices or the increase of sales channels, among other causes; They make it increasingly necessary for companies to have a solid Marketing and Revenue Management strategy that avoids the loss of sales opportunities.

THIS MASTER'S DEGREE AIMS AT

  1. Graduate and diploma holders who wish to orient their career towards Digital Marketing and / or Revenue Management.
  2. Professionals who wish to enter Digital Marketing and Revenue Management.
  3. Professionals who wish to create their own company related to Digital Marketing and / or Revenue Management.

DOUBLE QUALIFICATION

The qualification awarded by the University of Girona is an UdG specific qualification issued by the University of Girona Foundation, which is fully recognised.

The qualification awarded by EUROAULA, University College, is a Euroaula specific qualification. At EUROAULA, we have been training future tourism professionals for over 30 years.

PROGRAMME DURATION

1 Academic Year (9 months)

STARTING DATE

October 2020

ENROLMENTS AVAILABLE! 

Master Online in Digital Marketing and Revenue Management Program Summary

Master Online in Digital Marketing and Revenue Management Programme Features

Practical application

Acquire the technical knowledge to be able to work successfully in Digital Marketing and Revenue Management.

Key tools and trends

Know it thoroughly the key and digital tools of Digital Marketing, Revenue and Yield Management.

Specific knowledge

Get a real and current view of the Digital Marketing and the Revenue Management, thanks to our teaching team composed of experts in the tourism sector.

Business Strategy

Learn methods, skills and strategic vision necessary for professional income management.

Strategic Plan

Create a strategic business plan and identify and evaluate new tools.

Master Thesis

Design and develop a final master project where the student will reflect the knowledge acquired throughout the program, and its practical application.


Master Online in Digital Marketing and Revenue Management Plan of Study

  • Introduction to Online Marketing
  • Web and app design
  • SEO and Advertising
  • Web analytics, Google Analytics and Interpretation of results
  • Community Management and Online Reputation Management
  • Influencer Marketing
  • Inbound Marketing vs Outbound Marketing
  • Email, Blogging & Marketing Automation
  • e-Commerce and e-Tourism
  • Tourism distribution and strategies for online marketing
  • Financial management: Budgetary Management, Planning and control, Investment and Financing
  • Revenue Management Fundamentals
  • Strategic Revenue Management: pricing and forecasting
  • Revenue Management and Distribution
  • Benchmarking
  • Revenue Management Tools
  • Excel for Revenue Managers
  • Revenue Management Simulation - Hotel Management System
  • MASTER THESIS

* Euroaula reserves the right to alter or modify at any time the content and teaching staff of this Study Plan.

Testimonials

Master Online in Digital Marketing and Revenue Management Admissions' Requirements

  • Official University Degree
  • If the official Degree is not from Spain, it will be necessary to translate and legalize it.
  • In case of not having an official Degree, a document must be submitted with the last studies.
  • Copy of your passport / DNI (ID)
  • Motivation letter or Personal Statement
  • Current curriculum vitae

Master Online in Digital Marketing and Revenue Management

Careers

  • Marketing Director or Manager

  • Director or Head of Income Management

  • Head of sales department

  • Hotel manager 

  • Head of Hotel Reception

  • Community manager

  • Tourist consultant

  • Consultant specialized in Income Management

  • Consultant specialized in Digital Tourism Marketing

  • Entrepreneur



Master Online in Digital Marketing and Revenue Management Job Opportunities & Internships

Students of this Master are eligible to participate in an internship as a traineeship placement on a voluntary and optional basis as long as it is completed during the academic year of the Master's programme.

Our collaboration with HOSCO Hospitality Connection, an international job site specialised in the tourism area based on a true community of passionate hospitality professionals, allow our students to access to more than 2.500 international job offers and internships per year in more than 850 companies in the Hotel & Tourism industry.

PROFESSIONAL DEVELOPMENT

A hotel director with an undergraduate degree in Tourism and a specialised Master’s degree in Hotel Management. Languages are an essential part when evaluating a profile. The hotel director is responsible for planning, managing, implementing and analysing all actions and services offered by the hotel. According to statistics, a hotel director is the best paid in Catalonia and the average salary is 72,500 euros gross per annum.

Master Online in Digital Marketing and Revenue Management Faculty

  • Jordi Bou

    Professor of Revenue Management

    Sales and Revenue Manager at Eric Vökel Boutique Apartments

  • Nacho Ruiz

    Professor of the Master's Degree in Business Tourism & Events Management, and Master's Degree in Hospitality Management.

    Business Development Manager at Grupo Planeta

  • Rosa Domínguez Galcerán

    Head of the tourism department and teacher of Introduction to Tourism, Business Management of Tourism Intermediation and Tourist Transport of the Degree in Tourism. Professor of Tourism Market Structure, Tourism Marketing and Synthesis Project at the Vocational Training Studies.

    Degree in History of Art and Diploma in Tourist Activities (T.E.AT.)

Master Online in Digital Marketing and Revenue Management Resources

Students learn in a 100% digital environment from the get-go of this Master’s programme. To facilitate a successful learning experience, our students have:

  • Access to the University’s Virtual Campus

  • Face-to-face and online tutorials with their teachers

  • Practical sessions focused on hotel management and travel agency management

  • Classrooms equipped with multimedia technology

  • Photocopying service

  • Study room, library and break areas

  • Free access to Wi-Fi throughout the school

Accreditation

Get a Double Recognised Degree: issued by the University of Girona and Euroaula School of Tourism Barcelona.

This degree is awarded by the University of Girona (UdG) and it is a UdG-specific qualification issued by the University of Girona Foundation, which is fully recognised. The Master's degree in Hospitality and Tourism Accommodation Management is equivalent to one cycle of non-doctorate postgraduate training at graduate degree level in higher education.

The degree earned by Euroaula, University College, is an Euroaula specific title. Euroaula has been training future tourism professionals for over 30 years. 

Empresas Colaboradoras

The following companies collaborate with EUROAULA, Tourism School Barcelona and they participate with instruction in our programmes, as well as giving conferences and arranging internships with our students. 

 

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EUROAULA, Barcelona University School, is an educational institution founded in 1987 specialized in tourism, events and marketing studies.

Our vocation of pedagogical innovation, the needs of the labor market and the demands of students, has led us to expand our academic offer, and now we offer higher education in other areas closely related to tourism, such as Advertising, Communication, Public Relations, and Marketing.
Contact information
Carrer d'Aragó, 208-210,
08011 Barcelona
+34 93 451 03 06
info@euroaula.com
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